[vc_row full_screen_section_height=”no”][vc_column][vc_column_text]So, you want to use Facebook to showcase a new campaign and generate incredible leads. Yes, you can do it, but overlooking a few fundamental basics could put you on the back foot. Strategy is key. Creating content and loading it onto your social media accounts may not be the optimum way to ignite interest amongst your supporters and prospects. It takes more than just hope to get the masses to do business with you! Just a little bit of thought and some extra creativity is all you need to light a spark.
The first and most powerful tip is to make absolutely sure your website is optimised for conversion; is it oh-so-simple for people to contact you? Every time a customer lands on your website, they have just embarked on a new journey with you, your product and your service. Super-fast navigation is the most thoughtful way for people to identify that you’re the person and business to help them;
- Solve their problem or
- Gratify an unmet need.
- Do all the forms work?
- Is your copy engaging – even a bit cheeky and fun?
Your job is to create interest and close the deal.
So, once you’ve mastered that, what’s next?
A familiar question I see popping up in my communities is this:
“What’s the best way to get leads from Facebook groups without breaking the rules? Not necessarily this group. Or are there other ways to prospect on Facebook?”
The biggest tip? The answer lies in the very term social media. Here are three ideas you can incorporate into your strategy for great results.
1. Find groups that match your target market
Make a point to understand your customer and their needs; this will give you valuable insights into their groups and interests. When you do find your target groups, you will need to be active several times daily and respond quickly. Invest your time and reap the rewards.
Be mindful, though, unlike LinkedIn; Facebook members do not take kindly to PM’s unless invited. So instead, as part of your response, invite them to PM you and add your website link and Facebook tag. You may not hear directly from the person who posted, but people browsing on Facebook often scan posts that are relevant to them and check answers. From my experience, I’ve gained quite a few enquiries from people who have seen my posts. So, believe me, it does work!
2. Give as much as you take
When networking within groups, take the time to give back (it’s a nice thing to do too). When you respond with your advice or recommendations, this helps to grow your profile within the group, and your reputation becomes reliable and honest. So keep up with the invites to PM you. However, make it a little more about them than you. The more you show up, the better and the more trust you build within that network.
3. Connect with the person on LinkedIn
If you’re a service provider and have found a legitimate lead, head on over to LinkedIn and connect with them there. LinkedIn is the world’s largest professional network, and it’s specifically designed to connect new people together. It’s also an excellent opportunity to meet in a professional setting and shows others that you’re credible.
And finally, end anything you post with a catchy, eye poppin’ CTA (call to action) that draws attention and invites users to make that click. If you confidently lead people to shop from your posts with links to your website, product or email, you’ve already achieved part of your goal. They work, they really do!
If you would like to learn more about these tactics and how you can incorporate them into your business and marketing strategy, please contact us to arrange a marketing coaching session.[/vc_column_text][/vc_column][/vc_row]