Your website is the central hub of your online marketing strategy. It is your digital storefront and 24/7 sales manager. And it should be one of the main investments in your marketing budget.
Did you know that a buyer will research around six websites before they contact you?
So, think of your website and answer these questions:
- Is it due for a redesign?
- Is it not converting as well as it should?
Was the answer yes to either? Here are four things you can do to increase your chances of converting your website traffic into red-hot leads.
Know your numbers
Remember that a strong converting website should never be static. But, before you make any changes or updates, you need to look at your Google Analytics.
It is essential that you review the basic data provided in your analytics reports. Things like:
- bounce rate
- user behaviour on your website.
This data will allow you to develop a plan to capture your potential clients.
Amplify your info ‘above the fold’
The top part of your website (or everything you read before you must scroll) is known as ‘above the fold’.
Often, this space is underutilised, especially on start-up websites.
The home page is the most visited page on every website. So, it is the most valuable piece of real estate on your entire site. Using this area to showcase your unique selling points is essential.
In our experience, the customer journey on most websites can be 10 times stronger. Messaging needs to hook a prospect. Then get them to continue searching for the information they need to convert.
Add social proof
It is human nature to seek and accept the advice of others who have experienced a similar situation to us. Social proof, such as testimonials, Google Reviews, and buyer ratings, helps to dispel fear and validate a buyer’s thoughts and feelings. Social proof is also highly effective in that it allows your clients to tell your story for you.
Take advantage of automation
In 2020, businesses that work smarter (not harder) are the success stories. So, use your website to automate tasks and give your prospects a great online experience from the outset.
But what exactly do I mean when I say automation?
Let me give you a couple of examples.
When someone fills in an online form on your website, how do you let them know and assure them you have received it.
Add in an automated email response to your contact form and let them know. While you’re there add a download or more information to keep them warm.
Or perhaps you have an eCommerce website. Add in an abandoned cart followup email and capture those prospects who got sidetracked along the way.
So, now look at your website and ask yourself: does it invite your potential client to take the next step?
Then, look at your bounce rate. Is it high? Well, therein lies your answer!