Is your website letting you down? Even though it seems to have everything it needs and it’s ranking well, it’s simply not converting. Or perhaps it’s not ranking well anymore, dropping way down in the search engine results.
Experts recommend a website redesign every three years. This is not just to keep your site looking good; it’s for very practical reasons. Reasons like incorporating a new method of increasing traffic or generating leads.
To stay competitive in the marketplace, you need to offer the best user experience you can, and website design is critical to your success. First impressions of your site are 94% design related. Adobe found that “With only 15 minutes to consume content, 66% would prefer to view something beautifully designed vs. simple and plain.”
Your website is often the first experience people have with your business, so it’s crucial to make it a positive one. These are seven critical signs that you need a website redesign (or need to give it some love and attention).
1. Does it take a long time to load?
Sites that are older or image-heavy can slow the loading time of a website. 39% of people will stop engaging with a website if images won’t load or take too long to load. You could be losing customers and leads.
2. Does it look old?
Design styles change often, and quite often older sites were text-heavy and less responsive. Modern designs use clean layouts and lots of headings to help people find what they’re looking for. They have clever text to answer questions without waffling. How crowded or complex does your home page look?
3. Are your images outdated?
Like website design, imagery style also changes. If you use stock photos, invest in some professional photography to match your branding. If stock photos are all you have, check your images to make sure they are politically correct, clear, and beautiful. They must help tell the story and add to your page, not distract from it.
4. Is it current?
Does it still reflect what your business is all about and how you can help your customer? If your business has evolved, changed or is about to change, it’s time to update. This is especially important if your products or services have changed, too.
5. Do your visitors leave the site quickly?
Your bounce rate in your Google Analytics will tell you this. This measures the percentage of your website visitors who do nothing when they land on your page. Not even click to see another page. It means they’re not finding what they expected on your site.
6. Does your site work on mobile devices?
Globally, 63% of total search is via a mobile device. 40% of searchers will switch to another search result your site is not mobile-friendly. If your site is not responsive, you’re missing a huge chunk of the market.
7. Are you getting results?
Does your website do what it is intended to? Does it bring sales, new customers, or generate leads? If not or if those results have fallen over the last few years, it’s time to update your website and ensure that moving forward you have a marketing strategy to help you get the results you seek.
If you’ve spotted any of those seven tell-tale signs, then it’s time for a website redesign. People are increasingly attracted to websites that have a beautiful visual design. YOU need a site that delivers results. A well-designed website will do both.
We know that great website design and development is not just about looking good. Your website needs to be tailored to suit the needs of your customer, as well as fitting in flawlessly with your overall marketing strategy. That way, your website will give you the best results possible.
When you work with us you not only work with someone who knows how to create websites, you work with someone who mixes marketing nous and web design to create a website that converts.
If your website is letting you down, talk to us about website redesign and start getting the results you want.