Social media is an essential part of any business’s marketing plan. Neglect to harness its power, and you might as well close your doors! Social media, whether organic or paid, is a great way to engage your prospects and clients and build up a community to support your brand, products or service. But let’s face it – for those just starting, it can be very confronting.
When it comes to building confidence with posting and building your online presence, here are our top three tips to get out of your own way.
Start with a plan
You’ve heard of the quote – failing to plan is planning to fail? It’s especially the case here when it comes to building confidence in your ability with posts on social media. Understanding who and where your customers hang out and planning what to post and when is just one of the first essential steps. Choosing your channels is second. Providing you already have a business profile account set up on LinkedIn, Twitter, Instagram, Facebook or any other channels, you are ready to go. But don’t feel you have to post on all of them. Choose the ones where you know your audience socialises on and are most likely to be.
New ones come onto the market all the time. Take your time to research which ones might suit your business goals. Pick one until your confidence grows and you have mastered it. Then you can spend time creating a secondary social media account. You don’t have to do it all at once.
What to post
Think about your end goal.
- What is it that your customers want?
- How will you educate them about a specific product or service?
- What formats are you personally committed to providing to get the message across?
These questions should lend themselves to giving you some ideas about what to post. You don’t want it to be all about you, nor do you want to be telling people to buy, buy, buy!
If you are selling products, as an example
- You could mention new products as they enter your store.
- You could go into more detail about specific products. Where and how they are manufactured or how it works in everyday life. Like sharing recipe’s if you sell edible goods.
- You could showcase well-known people who use that product.
- You can link to product information regarding a particular brand.
- You can add reviews about products from your customers.
Always aim to keep it interesting.
If in doubt, take a look at other similar social media accounts for inspiration but DO NOT and I repeat, do not copy them directly. Use them for inspiration and guidance and take it from there.
Create a content calendar to ensure you will post regularly
The best way to reduce any overwhelm and have confidence you have with posting on social media is to plan out the content you will share in advance. From what type, i.e. blog, video etc. to writing the posts and filling in your calendar. This way, you can come at it from a more planned approached, and you can take your time. Once you have your posts set up for the week in advance, you can also get someone to check it for errors.
Remember that if you do spot a mistake, even after it is active, you can fix it. It is not the end of the world!
Authenticity and being consistent is critical when it comes to ensuring your efforts work, which in turn boosts your confidence. If you believe yourself, then it should be easier to formulate what you want to say.
If you need help to build your confidence and develop a plan, feel free to get in touch. We love working and showing fellow entrepreneurs how to harness the power of social media.