Interacting with consumers on social media is an important marketing strategy for small businesses. The number one reason we post content on social media is to advertise our business and drive traffic to our websites where people can buy. The second is to educate and inform, build brand awareness, increase our customer base and form part of the customer experience with us whether connecting with new or current customers.
While it might be free marketing, it is very time consuming and often hard work for minimum results. If you want to maximise your efforts and experience better results from the content you post on social media, start by making these three small changes.
Add a Call To Action (CTA)
Have you looked at your website traffic lately and wondered why it doesn’t match the numbers on social media? While it will never match the figure for views of content, you should see a spike in website visits on the days and times you post your content.
Quite often when those figures don’t match, it can be an easy fix, and it’s the biggest opportunity we see missed in small business posts. It’s the CTA (Call to action). If you give a tip, reference service or product, talk about a feature, benefit or value, include a link making it easy for potential customers to contact you so they can have what you’ve talked about.
It sounds like the simplest of ways to drive traffic to your website (which is after all the number one reason why we share content) and it is!
A simple ending to each post like this is all you need.
If you would like to find out more about this product or service then get in touch. Feel free to send us a DM or visit www.yourbusinesswebsite.com.au.
It will ensure you’re always driving traffic to your website.
If coming up with a CTA in each post sounds like just one more thing you have to remember, then draft up a suite of endings and take your pick each time.
Making use of hashtags and how to use them
The second thing many small business owners overlook is the effective use of hashtags. Hashtags have been around for some time. In fact, a quick Google search will show they’ve been around since 1988 on a platform known as Internet Relay Chat or IRC to group messages and content into categories. 34 years later we’re still using them for the same reason. We use these as part of our social media marketing strategy so users can find content associated with them and so we can monitor our marketing efforts.
Here are three ways important ways to use them:
- To monitor marketing campaigns online and share with our customers. Think #IceBucketChallenge, #LikeAGirl, #ShareACoke to name a few.
- A hashtag for your business name or even industry will help you to share and listen to what people are saying about your brand
- Categorising content
- To highlight keywords for searching within the social media platform
Not using a mix of hashtags in your posts could be costing you the opportunity to get your name out there and get eyes on your business. This is one of the best free ways to market your business.
- Make sure the hashtags are relevant keywords for your business and customer.
- Plan your key hashtags for your campaigns, content topics, products, services and search keywords. This will make it easier for you to add them in when posting content.
- Break your hashtags up and use relevant hashtags throughout your posts and not just at the end of your post. This helps to draw the eye to keywords with your post as the text turns blue and stands out as people scroll. Any chance for someone to stop scrolling and read your post helps.
And remember, they’re not only a one-way tool for you to be found.
Try some keywords people would use when asking for recommendations in the search tool. You’ll be surprised how many people are asking for your service, which gives you the opportunity to respond to the request and get your name out there. You might not win the person over in the first instance however you’ll be surprised how many people will see it and keep you in mind for when they are ready.
Don’t just talk about the features and benefits – focus on value
When it comes to talking to your ideal customer it’s easy enough for us to point out all the great features and benefits we add. But where the real catch lies for people is the value it will bring. How will it make them feel? How will it make their life or their business better? What results will they see and experience?
When you are creating content and posting ask yourself what’s in it for them – what value will those features and benefits of your service or product give? Why is this important to them? Why do they really need what you offer?
Simon Sinek’s video.”How leaders inspire” explains a perfect example about Starting with Why, and this is something Apple does well. We highly recommend you click here to watch it.
We all make mistakes and our posts might not be perfect every time, but learn from your mistakes. Incorporating these three elements into your content will ensure you’re driving the right traffic to your website all the time.
If you are struggling to convert your content into traffic on your website and would like someone to review your efforts and provide actionable advice, feel free to reach out. Get in touch using the form below. We’ve helped many of our clients triple their online leads with just a few changes like these and we’d love to chat about how we can help you too!