[vc_row full_screen_section_height=”no”][vc_column][vc_column_text]You’ve gone through the effort of making a sale on your website and that’s great, but why stop there? There is more you can do.

With just a few simple tweaks, you can achieve all that through your automated email system.  Let me show you how.

Your current process.

In a normal eCommerce process, your website will automatically pump out the order confirmation and confirmation email along with tracking details when the order has been fulfilled.  And that’s where the communication ends.

However, now you’ve got the sale, don’t ignore the opportunity to build and secure your newfound relationship with your customer.

Your new process.

The following three emails added to your sales process emails will help to ensure your customer falls in love with their experience with you from the get-go. 

1. Reassurance email

This email is designed to keep the lines of communication open and ensure your customer’s trust in you remains high. Remember that in most cases, they are buying from a stranger so if they don’t hear from you after the sale, they’ll start to feel tricked. An email like this will put their mind at rest.


Thank you for your recent purchase! We’re so happy you chose us, and we promise you won’t be disappointed.

We’re currently packing your order and it will be with you soon. While you wait, look at our website here [link] which hosts all the details you need to know about using [the product] and best practice for superior results.

We can’t wait for you to unpack your order. You are going to love it! 

Not only does this email give reassurance, and take away any buyer’s remorse, it drives traffic to your website or social media accounts. It ensures your customer knows exactly how to use your product so they will have the best experience when they finally receive it in the post.

Here’s an example of a reassurance email I saw recently. Although it’s not eCommerce related, it follows the same principle. The post clearly shows how important reassurance is to clients and customers and how a simple email can instantly win client loyalty.

2 . Thank you, review and refer.

You can never say thank you enough

By creating and incorporating an email to thank your customer again and ask for their feedback it will ensure they are prompted to share their experience with others and ensure you grow those star ratings.

While you are there, don’t be shy in asking for a referral! We’ve covered a lot about reviews and testimonials here, and there’s no doubt that social proof enhances and grows your online presence.


We are hoping you are enjoying your new [product].

We can’t thank you enough for choosing our brand.  We would love to hear more about your experience with it. We use your feedback to help us continually improve our products and services for customers like you.

If you were happy with our services, please take a moment to leave a review on [link to the platform of your choice]. 

In the meantime, if you loved our product, you can now get $10 for every friend you refer to us! Click on the button below to invite your friends and start earning $$$.

Remember. If you are concerned about getting unfavourable reviews then take advantage of step one here.

3. Reminder to repurchase

Did you know that it costs between seven to fourteen times more to find a new customer than it does to get a repeat sale on your website? You’ve already done the hard work so why not make a note in your CRM to follow through. Even better, what about setting up an automated email flow?

The reminder to repurchase email is particularly effective if you sell products that need to be renewed. For example, hair care, make up and even face creams. If you sell a product (or even a service) that lasts for a limited time, this email will ensure that you are always front of mind when it’s needed again.


We noticed that it’s been xx months since you bought [product]. We hope you are well and truly enjoying it. 

For a product:

On average this [product] lasts for xx months and we’d hate for you to be using an ineffective or –  worse still – an out-of-date product.

[/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_column_text]For a service:

This service is due to expire on [date] and we’d hate to leave you unsupported.

We would love to see you in our online store again soon, so if you have loved using [add product or service], here is a voucher for xx% off your next order.

In the meantime, we’d love to hear about your results. Feel free to share your experience here. [link to the platform of your choice].

Imagine if you implemented each email and increased the number of sales you made by even as little as 10% each year.

What would that look like for your business?

What kind of difference would it make to your life?

Implementing these three simple emails into your customer’s journey with your eCommerce business will not only improve your customer relationships, but will also increase your profit and online credibility. What an easy way to enhance and grow your presence without using up extra time or effort.

If you would like some help with your follow-through marketing strategy and action, feel free to reach out and get in touch.[/vc_column_text][/vc_column][/vc_row]

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