Do you check your website stats diligently each month and in your mind, you seem to be doing everything right? Your marketing is going well, your visitor rates are up; yet at the same time, your bounce rate is through the roof, and your website just isn’t converting?
Does this scenario sound familiar?
Firstly, it is essential to know that you are not alone on this issue. Many businesses, both small and large, struggle to keep visitors on their website long enough to convert them into customers.
What is bounce rate?
Your bounce rate is the number of people who visit your website and then leave as quickly as they came. They don’t make an effort to click on any other page other than the landing page, and they don’t purchase anything while they are there. The bounce rate is displayed as a percentage, and the higher the number, the more we recommend your website strategy is examined.
So what can you do to change this?
Are you targeting the right audience in your marketing?
It is important to remember that when it comes to marketing, it’s essential to define your customer/s. And not just a broad definition like “mums”. Why? Because believe it or not, we’re not all the same. It is better to go much deeper than that. To become more accurate paint a picture of your “mum”, how old are her kids? Does she work?
Defining your customer profile will ensure your ads, content and marketing is attracting the right people and will leave them on your site longer.
Create relevant content
The only way people will stay on your page is if the content is relevant to their needs. Creating the right material will become much easier once you have created your customer profile. Consider whether your website is offering the visitor the experience they are seeking. Look at the pages in question and see if you can provide more pertinent information that will keep them on the page, and ultimately, on your website longer. Is it possible to add a call to action to the content to move them from visitor to interested party? Offering a free download, eBook, or online course is a great way to progress them into your sales funnel and gives you a chance to build on their possible interests. After all, that is why they came to your website in the first place.
Develop hidden content
Hidden content or downloads are ideal for captivating the visitor for just that little bit longer. Offer them something newsworthy or helpful to develop their interest. Again, whatever you showcase must provide actual value to your reader; otherwise, what’s the point?
Pay close attention to your copywriting on your landing pages and hidden content pages to reach those most interested in your products or services. Boost your content marketing by maximising your exposure every chance you get.
Keep it simple
There is no need to be overly flashy, clever, complicated, or sophisticated – or any other manner of descriptive words which can be inserted here.
Be you – the real you and always aim to keep it simple. By being authentic with your presentation and information, you can take your users on a journey.
Don’t complicate your website with exceedingly sophisticated navigation and themes. Limit the popups where possible, and cut out the distractions.
It’s essential to meet user expectations on every level, and unfortunately, you only have approximately 7 seconds to captivate them with your charm and knowledge. Make the most of it.
You may have designed your website, but the stark truth is, it should be all about the user – your prospect customer. This means it needs to accommodate to their needs, their desires and their requirements.
Keep your website fresh and up to date to heighten the reader’s experience. Keep it relevant with an appropriate call to action, develop specialised content and keep it simple.
This winning formula will improve your bounce rates in no time at all.
Do you need some help to reduce your bounce rates and review your marketing efforts? Stop stressing and start your journey to success with the help of Absolute Web Design today.