By now, you have no doubt heard all about the wonders of Chat GPT. You may have even already used it or are using it now in your everyday work life. 

ChatGPT has potential to be a powerful and valuable tool for content creation helping you with inspiration and saving you a tonne of time, but there are some things to consider when using it and additional steps you should take to make sure your content is valuable and relevant for your audience.

Quality and originality

Because ChatGPT is trained on existing text, there is a risk that the content it generates may not be entirely original. If you are creating content for SEO purposes, this can be a concern, as search engines prioritise unique content. The quality of the content it produces can also vary widely and sometimes the output can be nonsensical, repetitive, or contain grammatical errors. ChatGPT database and knowledge only goes to September 2021 which means any knowledge or updates published past that date will not be part of the text. A lot changes in 2 years so additional research and checking will be required.


ChatGPT may produce content that is mostly technically correct, but it can lack personality and authenticity, making it less engaging and relatable to readers. In this case it’s essential for you to edit and humanise it with your own tone.


A quick Google search states that as an artificial intelligence, ChatGPT does not have any intellectual property itself, which means that you can use the texts without hesitation, but if the data on which ChatGPT is based was plagiarised, the answers generated by ChatGPT could still be considered plagiarised.


It is worth considering the following precautions to minimise potential issues related to intellectual property:

  1. Attribution: Always provide proper attribution and credit to the sources of information or inspiration you have used, even if the text is generated by an AI.
  2. Originality check: Use plagiarism detection software to confirm that the generated content is original and not directly copied from any pre-existing sources. We use and recommend Grammarly.
  3. Consult a legal expert: If you’re unsure about the legal implications of using AI-generated content, consult with an intellectual property lawyer to navigate these complexities.
  4. Adapt and modify: Edit, rephrase, or expand upon the generated content to ensure the final output is substantially different from the original source material.
  5. Monitor IP laws and best practices: Stay informed of evolving intellectual property laws in the context of AI-generated content and adapt your practices accordingly. You 

While these three shouldn’t stop you from using ChatGPT remember that content creation is about building your profile and your authentic self, so be sure to review and edit the output to ensure that it has your tone, adds value and supports the purpose of creating the content.

And if you’re wondering if I used ChatGPT to help write this post – of course I did but it’s nothing like what it provided because I’ve researched and edited the information from its biased output. 

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